Talkin' with the AD

But My Kid Should Be Starting

Coach Morgan Sullivan, CAA, RMSAA, CIC, NFHS Level 3 Coach, NFHS Level 3 MS Coach

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0:00 | 30:20

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When your athlete is not starting—or is playing fewer minutes than expected—what should you do next?

In this episode of Talkin’ with the AD, Coach Sullivan tackles one of the most emotional and difficult conversations in youth and school sports: playing time. You’ll learn why the athlete should usually speak with the coach first, how parents can advocate without creating confrontation, who should attend a meeting, and when it is appropriate to involve the athletic director.

This episode also offers practical questions athletes and parents can ask, phrases that can make the situation worse, and important reminders for coaches about honesty, consistency, communication, and treating every athlete with dignity. The goal is not to guarantee a starting position—it is to help young athletes develop ownership, resilience, and the ability to respond when things do not go their way.

Have a question for Coach Sullivan? Visit betteryouthcoaching.com and click “Ask the AD.” Your question could be featured in a future episode.

#PlayingTime #SportsParents #StudentAthletes #YouthSports #Coaching #AthleticDirector #Sportsmanship #Baseball #Football #Basketball #Soccer #Volleyball #TrackAndField #HighSchool #MiddleSchool #JuniorHigh #Sports

Welcome to Talkin' with the AD! 

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Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

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